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Artificial Intelligence & SEO

The search engine we've known for two decades has ceased to exist. Classic blue links are buckling under the weight of new generative models (SGE – Search Generative Experience), where artificial intelligence answers the client's questions before they even visit your site.

AIO (AI Optimization) is the new standard in the industry. Stuffing text with solid blocks of keywords has stopped working because modern language models analyze pages for precise context and user intent.

How do you maintain and increase traffic to your website in this changing world? The answer lies in hard, behind-the-scenes code structures.

  • JSON-LD Microdata: AI loves information served "on a silver platter". Instead of forcing the bot to read solid blocks of text, an optimized page has structured, invisible data. Prices, addresses, and FAQs stored in this manner are instantly "sucked" by AI into the main search engine window.
  • Architectural Semantics: The proper use of HTML5 tags trains AI models to quickly recognize the most important fragments of your offer without "guessing" their meaning.

By choosing a project from our Services, you are investing in future-proof infrastructure. At otterStudio, we always deploy advanced markers that facilitate the scanning of your website by generative models from Google and ChatGPT.